We believe by organizing and running the brand with women, they could create a unique and empowering experience for all. The goal is to create a brand that is not only designed by women but also driven by their values of empowerment and sustainability.
To achieve these goals, we invested in a large-scale infrastructure that would allow them to design, manufacture, and distribute their lingerie on a large scale. Using the latest software and technology to bring their ideas to life. As well as a manufacturing facility with the latest machinery and equipment to ensure that their lingerie was of the highest quality.
India is among the top garment-manufacturing countries in the world. Indian textiles and apparel products have a history of fine craftsmanship across the entire value chain from fibre, yarn, and fabric to apparel with high global appeal. India’s cotton, silk, and denim are highly popular in other countries, and Indian apparel too has found success across fashion centres around the world. India is one of the largest consumers and producers of cotton with the highest acreage of 13.5 million hectares which is 38% of the global area under cotton cultivation. The Indian textile and apparel industry is highly diversified with a wide range of segments ranging from products of traditional handloom, handicrafts, wool, and silk products to the organized textile industry in India.
India’s textile and apparel products, including handlooms and handicrafts, are exported to more than 100 countries across the globe. India’s key export destinations for textiles and apparel products include countries namely the USA, UAE, the UK, Bangladesh, Germany, China, Spain, France, Italy, Netherlands, Saudi Arabia, etc. USA is the largest importer among all, importing about one-fourth of the total exports from India.
The export of textiles and clothing from India is governed by the ExportImport (EXIM) Policy of India. The policy covers various aspects such as eligibility for export, items that can be exported, export procedures, and export incentives.
Our team - women understood the importance of technique in creating lingerie that would be comfortable, durable, and flattering. Together brought a team of experts in textiles, design, and production to develop innovative techniques and materials that would make lingerie stand out in the market.
In building the supply chain, the women were committed to ethical and sustainable practices.
At the heart of their concept is the idea of women's empowerment. They believe that every woman deserves to feel confident and beautiful in her own skin, and they designed their lingerie with this in mind. They created a range of styles and sizes to cater to women of all shapes and sizes, and they used diverse models to showcase their lingerie in their marketing campaigns.
We hope to be known worldwide as a symbol of women's empowerment, and the infrastructure continues to grow and evolve as they strive to create the best lingerie possible for women everywhere.